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Tag Archives: twitter
Trying to set up an online presence for your group or organization? Here’s some basics to think about.
One: Include a blog on your website that has new content on a regular basis.
This first step is key to a better social media presence, because it influences your search engine rankings. Better search engine rankings draw more traffic to your site, as do good keywords, and if your blog features information about the group, it’s pretty much guaranteed to have the appropriate keywords.
Establish realistic criteria for “regular”: daily? weekly? biweekly? What can you actually expect to do?
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As you may know, the effectiveness of Facebook as a social media platform has recently changed for those of us who don’t usually pay for it but maintain a social media presence in order to publicize ourselves. It’s hard to find a good overview of what’s happened, but it boils down to several things.
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So one of my resolutions, post-Confusion, was to be better about social networking and spreading word of my projects. Towards that end I’ve been posting scraps of the WIP on a daily basis (and plan to do so until it’s … Continue reading →
More links from the Blogging 101 class, this time dealing with Facebook and Twitter. Continue reading →
As part of the Blogging 101 class I just finished up teaching for Bellevue College, I organized a bunch of my links into a handout. Here is the General Social Media Resources section. Continue reading →