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Creating an Online Presence for Your Group: Some Basic Steps

Trying to set up an online presence for your group or organization? Here’s some basics to think about.

One: Include a blog on your website that has new content on a regular basis.

This first step is key to a better social media presence, because it influences your search engine rankings. Better search engine rankings draw more traffic to your site, as do good keywords, and if your blog features information about the group, it’s pretty much guaranteed to have the appropriate keywords.

Establish realistic criteria for “regular”: daily? weekly? biweekly? What can you actually expect to do?
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