Tag Archives: social media for writers

How I Use Instagram

Still working frantically on the update for the Creating an Online Presence for Writers book, plus prepping for this weekend’s online class. One big change since the last version is Instagram‘s rocket upward in popularity. Here in 2016, it is … Continue reading

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For Writers: How to Blog Without Really Trying But Still Managing Not to Be Half-Assed About It

I’m teaching my Creating an Online Presence Class this weekend and also going through a madcap rush to update the accompanying book. The class and book are aimed at helping people tame the bewildering timesink of social media, website, pocasts, … Continue reading

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Twitter Basics and Best Practices for Writers

This year I switched the focus of my social media efforts to Twitter, because it seemed to me Facebook was an increasingly ineffectual way to reach fans. Because of that, I’ve been spending a lot more time looking at the people following me on there as well as thinking about Twitter, its philosophy, and its uses overall.

Why does a writer want to be on Twitter? The reason is more than just “sell books”. It’s often a way to network with existing fans (who will buy more books in the future), cultivate new fans, connect with peers and other industry professionals, to find out industry and writing news and yes, of course, to procrastinate in a thousand different ways.
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Speculative Reminiscences: Weekly Recap for 1/26/2014

Here is some of the stuff that appeared on my blog and social media in the week ending 1/26/2014.
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Creating an Online Presence for Your Group: Some Basic Steps

Trying to set up an online presence for your group or organization? Here’s some basics to think about.

One: Include a blog on your website that has new content on a regular basis.

This first step is key to a better social media presence, because it influences your search engine rankings. Better search engine rankings draw more traffic to your site, as do good keywords, and if your blog features information about the group, it’s pretty much guaranteed to have the appropriate keywords.

Establish realistic criteria for “regular”: daily? weekly? biweekly? What can you actually expect to do?
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Facebook Advertising: Is It Worthwhile for Writers?

As you may know, the effectiveness of Facebook as a social media platform has recently changed for those of us who don’t usually pay for it but maintain a social media presence in order to publicize ourselves. It’s hard to find a good overview of what’s happened, but it boils down to several things.
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Who’s the Mayor of Your Data?: What You Do When You Like Something on Facebook

But the other hand is more sinister. You’re providing marketers with your data, telling them how to most effectively sell to you, letting them know what images, what songs, what memes have resonance for you. Talk about the ultimate consumer survey – this one’s as long and exhaustive as you care to make it. Everyone who uses Gmail (and I’m one of them) has more than once been spooked at how the ad in the sidebar seems to target exactly what you’re thinking of with a precision worthy of a Twilight Zone episode. Imagine if every ad getting served to you is precisely tailored to convince you that you need that particular thneed.
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How Writers Can Use Pinterest

I’m prepping for this weekend’s class on Blogging and Social Networks and, as always, there’s lots of new stuff that I need to fold into my existing notes. Pinterest is a big one — it’s become a big deal since last time I taught the class and so I need to talk about it. So what is it and why might writers want to use it? Continue reading

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Social Networking: How Much Is Not Enough?

So one of my resolutions, post-Confusion, was to be better about social networking and spreading word of my projects. Towards that end I’ve been posting scraps of the WIP on a daily basis (and plan to do so until it’s … Continue reading

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