One thing that the book talks about is why you should be consistent with your profile images across multiple social networks. This is the same cat I use in some of my e-letters and postcards.
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Before You Start
What Do You Want to Accomplish?
Your Online Persona
Your Contact Database
Online Tool: MailChimp
How to Measure Success
What is Web 2.0?
Protecting Your Privacy
Your Website
At a Minimum
Your Name
Domain Names
Press Kits
Blogging
What is a Blog?
Parts of a Blog
Parts of a Post
Choosing a Platform
Getting Started
Deciding What to Write About
Writing Your Post
Example of a Book Promotion Post
Example of a Convention Write-up
Images
Linking
Comments from Other People
Content from Other People
Other Best Practices
Group Blogs
Other People’s Blogs
RSS
Monetizing Your Blog
Publicizing Your Blog
Online Tool: WiseStamp
Near + Far Promotional Posts, Annotated
Social Networks
Networking with Sincerity
How Much is Not Enough?
Best Practices
Online Tool: Namechk
Setting Things Up
Getting People to Take Action
Do You Need to Belong to Every Network?
Reviving Dead Media Channels
Facebook
What It Is
Who’s the Mayor of Your Data?
Fan Pages
Groups
Events
Best Practices
Advertising
Privacy
Facebook Metrics
G+
What It Is
Your G+ Profile
Circles
Hangouts
Pages
Best Practices
G+ Tools and Shortcuts
Pinterest
What It Is
Best Practices
Metrics
How Writers, Editors, and Publishers can use Pinterest
Twitter
What It Is
Hashtags and Twitter Chats
Your Profile
What to Tweet About
Getting Followers
Getting Retweeted
Twitter Tools
Wordpress and Twitter
TwitPic
Twitter Metrics: Basic Metrics
Online Tools: Followerwonk
Online Tools: Klout
Other Social Networks
Webforums and Discussion Boards
Foursquare
Tumblr
Bookmarking Sites
Delicious
Digg
Reddit: How Reddit Works
Reddit: AMAs
Reddit: How a Writer Can Use Reddit
Reddit: Communities
Stumbleupon: What It Is
Stumbleupon: Best Practices
Crowdfunding
What It Is
IndieGogo
Kickstarter
Best Practices
Reader Communities
Amazon
GoodReads
LibraryThing
Shelfari
Others
Best Practices
Audio & Video
Podcasting – Audio
Podcasting – Video
Reasons to Use YouTube
Creating a YouTube Channel
Monetizing YouTube
YouTube Metrics
Vimeo/Vine
Search Engines
SEO Basics
Writing Copy with SEO Keywords
Investigating Keywords
Best Practices
Google Analytics
Basics
Best Practices
Resources
Other Metrics
Bit.ly
Klout
Building Your Fan Base
Finding Your Fans
Encouraging Your Fans
Dealing With Trolls
Gamification
Managing Your Time
Tracking Things
Online Tool: Rescue Time
Productive Procrastination
Mobile Devices
What It Is
Making Websites Mobile-friendly
Creating Mobile Apps
Windows Phone App Studio
Miscellania
Introduction
Arguing on the Internet
If You Screw Up
Grouping Up
Managing Multiple Identities
Press Releases
Online Tools: QR Codes
Networks around Us
Self Promotion & Career Building
Selling More Books
Creating an Online Presence For Your Group
Teaching Writing Online
On Award Pimpage
Privacy Best Practices
Online Tools: URL Shorteners
Creative Commons Licenses
Online Tools: Wikis
Appendix: Sites Mentioned.
